Oxygen
Social Content
Art direction · Illustration · Motion
In 2016, the Oxygen network evolved their brand identity to modernize the channel for young women. A new style guide emphasized bold colors and geometric accents, and relied on a grid structure. Updates to the brand appeared across print, on-air, digital, and social.
As Oxygen’s social designer, I incorporated the brand’s refreshed look in all of its social content (for the network and across its shows). To encourage engagement from users, the content needed to be dynamic and uniquely Oxygen.
Quit Your Day Job was a docuseries featuring millennial entrepreneurs pitching themselves and their innovative ideas to the show’s angel investors, Randi Zuckerberg, Ido Leffler, Sarah Prevette, and Lauren Maillian.
Key art by Shanée Benjamin.
To tease the series premiere, we took three business pitch ideas from the show and turned them into animated videos.
The content series featured two other videos illustrated, storyboarded and art directed by me. Motion by Kelly Bray.